Job Description

Full-time Sales Support:
Our Sales Support personnel split their time between covering sales routes when needed, stocking beverages at customer locations, assisting in special events, and providing training to other sales support staff. This position’s primary purpose is to develop the skills and abilities to eventually move into a Sales Representative role. This job is for those who are flexible, enjoy traveling around, and like to do different things every day.

• Order writing. Utilize software programs to write orders for our accounts.
• Merchandising. Rotate, face, and stock merchandise at our accounts. Including repeatedly lifting product up to 50lbs.
• Creating Displays. Work with other sales support staff to build displays.
• Special Events. Assist the sales team in setting up various special events.
• Product Knowledge. Learn the products we offer to successfully meet our customer’s needs and demands.
• Teamwork. Coordinate and communicate with the General Sales Manager, Team Lead, Sales Representatives, and other sales support staff to meet our customer’s expectations.
• Perform other duties as assigned.

• Competitive Pay.  
• Great Health Benefits.
  • Medical - Three low premium plans for you to choose from:
  1. A completely free plan for you and your entire family with a generous company HSA contribution.
  2. A low-cost plan with an HSA contribution.
  3. A low deductible plan with an FSA option.  
  • Low-cost Dental plan 
  • Low-cost Vision plan
• Other Ancillary Benefits.
  • 401(k) plan with company match
  • Company Paid Life Insurance
  • Company Paid Accidental Death and Dismemberment
  • Company Paid Short Term Disability
  • Voluntary Short-Term Disability
  • Voluntary Long-Term Disability
  • Accident Insurance
  • Critical Illness Insurance
  • Hospital Insurance
  • Paid Parental Leave
  • Paid Time Off
  • Paid Sick Time
  • Discounted Product

• Mileage Reimbursement. Our employees are compensated per mile for the use of their own car.
• Cell Reimbursement. Our Sales personnel are given the option of a company phone or are reimbursed for the use of their own cell phone.  
• Opportunity for advancement. We look internally to fill positions to help our employees advance in their careers.
• Product Discounts. We offer generous employee discounts on product purchases.

• A Valid Driver’s License and Adequate Auto Insurance. Sales Support staff drive from customer to customer to carry out the duties of the job.
• Reliable transportation.  Sales Support drive their own vehicle.
• Ability to Obtain the Proper Licensure. Sales staff are required to obtain a MLCC license.
• Stable Work History.  It takes about three weeks for training, so we hire people with a proven track record of reliability.
• Self-Direction.  Although you are a part of a larger team, you will be primarily working alone.
• Customer Service Problem Solving Skills.  Sales must communicate with customers and other employees.
• Ability to bend and lift product. Merchandisers must be able to repeatedly bend and lift products weighing up to 50lbs repeatedly for their entire shifts.

About Alliance Beverage:

Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, decided a change was in order; they moved to the Grand Rapids area, where Larry founded Kent Beverage.

Detroit native Tim Sullivan, along with his brother Mike, founded Sullivan Brothers Construction on the east side of the state. However, after seeing his friends thrive in the beer distribution business, Tim decided to make a change, purchasing Grand Rapids' B&B Beer in 1977.

Both companies grew and flourished, passing from one generation to the next, each strengthening its roots in Michigan. Eventually, over a shared pint, the Gary and Sullivan families envisioned a stronger future together. On May 13, 2013, Kent Beverage and B&B Beer merged, forming Alliance Beverage—a company committed to being the “Preferred Distributor” for everyone it interacts with.

From day one, Alliance has prioritized recruiting top talent and upholding the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, we continually seek to create positive and lasting relationships.

Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan. With three distribution centers and six sales offices, our team members are not just employees—they’re neighbors who are actively involved in the communities they serve.

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